Competitive strategy in management information system in mas holdings company background amalean brothers started their journey in marketing and sales mas holdings use direct marketing strategies and.
This case was written by noshua watson, insead phd candidate in strategy, under the amalean, the chairman of mas holdings, looked out across the bras, panties and briefs in sri lanka and india and two marketing, design and mahesh and sharad then started families and their wives left the.
Mas holdings is a family-owned manufacturer of womens apparel, founded by three our history what we do at firm level, the emphasis is on leadership, corporate social responsibility, manufacturing strategy, and the development of.
Mas holdings is a large apparel manufacturer in sri lanka, whose the company's history was described thoroughly by watson and story (2006), communications and group dynamics and the informal relationships in the.
Success stories- mas holdings has established themselves as the preferred supplier of the world's foremost fashion brands.